Potatoes in 2026: Market Trends, Challenges, and Opportunities for UK & EU Growers
The potato industry faces a pivotal year in 2026. Following a record EU harvest and price collapse in 2025, growers across the UK and Europe must navigate continued volatility, tightening regulations, and global competition. While domestic supply and demand appear balanced, international trade pressures and climate uncertainty loom large. Innovation in crop protection, stress-tolerant varieties, and sustainable practices will be key to safeguarding profitability. Nichino is committed to helping growers adapt and thrive in this dynamic market.
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